While EA made amends around 25 minutes after FIFA 23 Coins the launch of the pack, it wasn't enough to prevent millions of coins in worth being removed out of FIFA Ultimate Team as players traded in their FUT Hero items in a frenzy, due to the massive surge of supplies.

FUT Hero items are extremely rare players that are only available in certain packs in Ultimate Team. FUT Hero cards are presented to players who've been instrumental in the success of clubs or have become an instant favorite, such as an ex Manchester United midfielder Park Ji-Sung.

Due to the item's incredibly rarity, they are often quite expensive in FIFA 23 Ultimate's market for virtual transfers with certain items like Yaya Toure being sold to 1.9 million FUT coins which a reputable third-party site selling coins rates at just below PS400.

In the end, EA has released this game in error to flood the market with a massive quantity of the item which saw prices fall rapidly while some people lost the equivalent of the equivalent of 1 million coins worth around PS200 in the event of purchasing by a third party.

EA has yet to comment on the mistake. The damage to the market will be permanent. Many, if maybe all players are losing value, and though the market has been recovering somewhat since the elimination of the pack , and the subsequent lack of supply with FUT Hero items, the loss of buy FUT 23 Coins coins can't be reversed.